Scientific Games Levels Up in the Live Casino Industry with Authentic Gaming Acquisition
Toby Marshall
Scientific Games, one of the world’s leading gaming technology companies, has recently made a bold move in the live casino space with its acquisition of Authentic Gaming. The deal, worth €150m ($176m), is set to position Scientific Games as a major player in the live casino market.
Authentic Gaming is a leading provider of live casino solutions, offering a range of games, including roulette, blackjack, and baccarat. The company is known for its innovative approach to live casino gaming, with a focus on providing an authentic experience that replicates the excitement of playing in a real casino.
The acquisition of Authentic Gaming is a strategic move for Scientific Games as the company looks to expand its presence in the live casino market. With the global online gambling market expected to reach $127.3bn by 2027, the live casino space is becoming increasingly competitive, and companies like Scientific Games are looking to gain an edge by investing in innovative technology and new product offerings.
Speaking about the acquisition, Barry Cottle, President and CEO of Scientific Games, said: “The acquisition of Authentic Gaming represents a significant milestone for Scientific Games as we continue to expand our portfolio of gaming solutions. Authentic Gaming is a highly respected and innovative company that has developed a unique approach to live casino gaming, and we are thrilled to welcome them to the Scientific Games family.”
The acquisition of Authentic Gaming is not only a strategic move for Scientific Games but also a significant one for the live casino industry as a whole. With the addition of Authentic Gaming’s expertise and technology, the industry is set to see a new wave of innovation and growth.
One of the key factors driving the growth of the live casino market is the increasing demand for an authentic gaming experience. Players are looking for a more immersive and engaging experience, and live casino games provide just that. With Authentic Gaming’s expertise in this area, Scientific Games is well-positioned to capitalize on this trend and deliver cutting-edge solutions to its customers.
The acquisition of Authentic Gaming is just the latest move in Scientific Games’ push into the live casino space. The company has been investing heavily in this area in recent years, focusing on developing new products and partnerships that enhance the live casino experience. This includes the launch of its own live casino studio, which offers a range of games, including blackjack, roulette, and baccarat, as well as a number of innovative features, such as live dealer chat and customisable backgrounds.
With the acquisition of Authentic Gaming, Scientific Games is set to become an even stronger player in the live casino space. The company will be able to leverage Authentic Gaming’s expertise to develop new products and services that meet the evolving needs of its customers.
The acquisition is also a testament to the growing importance of technology in the gaming industry. As players become more tech-savvy and demand more immersive and engaging gaming experiences, companies like Scientific Games are investing in innovative technology to stay ahead of the curve. The acquisition of Authentic Gaming is a prime example of this trend, and it is likely that we will see more deals like this in the future as companies look to gain a competitive edge in the market.
In a nutshell, the acquisition of Authentic Gaming is a significant move for Scientific Games as the company looks to expand its presence in the live casino market. With the addition of Authentic Gaming’s expertise and technology, Scientific Games is well-positioned to deliver cutting-edge solutions to its customers and capitalise on the growing demand for an authentic gaming experience. The acquisition is a testament to the growing importance of technology in the gaming industry and is likely to spur further innovation and growth in the live casino space.
